WebsiteSecondLife
Give a site that grew without a plan a structure that works.
Most sites are built one page at a time, and after a few years nobody can say what they are about. WebsiteSecondLife studies the whole site, proposes a structure that makes sense, and carries it out once you approve it.
01
It reads the site as a whole.
WebsiteSecondLife goes through every page and post: what each one covers, how it links to the others, how its headings are ordered and which pages nothing links to at all. A site has to be understood before it can be reorganized.
02
It shows you the plan first.
You get a map of the proposed structure: the topics, the pillar page for each one, which existing articles belong where, and which gaps are worth filling. You can change the plan before anything happens. You can also bring your own structure and have WebsiteSecondLife apply it.
03
It carries the plan out carefully.
Once you approve, it groups content under its pillars, rewrites the internal links to follow the topics and fixes the heading order. Every change is recorded, and addresses that have to change get permanent redirects so nothing that already ranks is lost.
Why structure matters
Google says that every page you care about should have a link from at least one other page on your site, and that it uses links both to find pages and to judge what they are about. A site where related articles do not link to each other, or where the best page on a topic is buried four clicks deep, is hard to understand for readers and for search engines alike.
A clear structure also helps the site grow. When each topic has a pillar page, every new article has an obvious place to go and an obvious page to link to. That is the work WebsiteSecondLife does: it turns a pile of pages into a site with topics.
What it changes
- Topics and pillar pages. Related content is grouped under a pillar page that introduces the topic and links to every article in it.
- Internal links. Articles link to their pillar and to their closest neighbors, using descriptive anchor text.
- Heading order. One main heading per page, and sections that nest in a logical order.
- Orphan pages. Pages nothing links to are connected to the topic they belong to.
- Content gaps. A list of the articles each topic is missing, ready for you or for AEOPartner to write.
What it does not change
WebsiteSecondLife does not rewrite your articles and does not change your design. If you want new content, that is AEOPartner; if you want a new look, that is SiteRenewer. Each tool does one job, so you always know which one changed what.
Frequently asked questions
Does it work on large sites?
Yes. It was designed for sites with hundreds or thousands of pages, which are the ones that most need it. The work is priced by the size of the site.
Will my URLs change?
Only where the new structure requires it, and every changed address gets a permanent redirect. Our own preference is flat addresses, where an article belongs to its topic through links rather than through its URL, which means most addresses can stay as they are.
Can I undo the changes?
Every change is recorded, so you can see exactly what was done. Keep a backup of the site before any large change, whoever makes it.
Does it need WordPress?
Yes. If your site is on a hosted builder, FreeYourWeb moves it to WordPress first.
Join the waiting list
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