Blog
Guides and articles on owning your website, structuring it so it can grow, and keeping it in good shape. Start with the blog map for every guide by topic.
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Structured Data
How machines learn who wrote a page, who published it and when it changed: from the hNews microformat for news…
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URL Design: How to Build URLs That Last
An address is a promise that a page will be there. How to design URLs that read well, survive redesigns…
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How WordPress Builds a Page
Every WordPress page is built fresh, in the same order, for every visit. The journey from a request to finished…
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The Front End of a Website: HTML, CSS and JavaScript
The part of a website that runs in the browser: what HTML, CSS and JavaScript each do, where the back…
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How to Redesign a Website
A redesign should change how a site looks, not what it is. A step-by-step plan that keeps addresses, content and…
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Content Refresh
Updating existing pages is often worth more than writing new ones. How to choose which pages to refresh, what to…
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Internal Linking
Internal links are how readers and search engines move through a site. What Google says about them, and a small…
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Pillar Pages
The central guide to a topic, and the page every article on that topic points back to. What belongs on…
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Squarespace to WordPress
Squarespace’s WordPress export moves part of your site. Here is exactly what it carries, what it leaves behind, and how…
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Wix vs WordPress
Wix is quicker to start; WordPress is yours to keep. A comparison of cost, ease, SEO and the part most…